Thursday, October 6, 2011

PRESS RELEASE: Wag’N Enterprises Observes Fire Safety Awareness Month with Free Pet Oxygen Kit Shipping

Kit manufacturer McCulloch Medical offers to pay shipping costs, help first responders save money

A Virginia-based pet safety company is making it easier for first responders to keep pets safe during October.

Wag’N Enterprises’ O2 Fur Life® program provides first responders a channel to order life-saving pet oxygen kits. Throughout October, the company and kit-manufacturer McCulloch Medical are offering free shipping in observance of National Fire Safety Awareness Month.

“The goal of O2 Fur Life is to get all first responders in North America to carry pet oxygen mask kits to help distressed pets after an emergency,” Ines de Pablo, Wag’N’s executive director of Pet Emergency Management Division, said.
“McCulloch Medical generously offered to cover all shipping costs for first responder, direct and sponsor O2 Fur Life orders placed between Oct. 1 and Oct. 31.  This is a great way to save pets and money.”

O2 Fur Life was created by de Pablo in 2008 when she realized that aftercare of pets rescued from emergencies, such as fires, was something that most first responders weren’t equipped to handle.  Most humans require oxygen after an emergency, and pets are no different, de Pablo said.

Now, de Pablo’s work has placed 2,460 life-saving pet oxygen kits in more than 1,050 first responder departments in the United States and Canada.

Pet oxygen kits work similarly to those used on humans.  The kits contain three different sizes of masks that can accommodate different size animals –everything from a ferret to a foal.  A demonstration on how these masks are used may be viewed here:

De Pablo said Wag’N doesn’t turn a profit from providing the kits to first responders because they are sold at cost.  However, consumers may also purchase the kits at a slight markup with the profits going right back into the program so that Wag’N can donate masks to other first responders.

Pet oxygen kits start at $70 for all first responders and sponsor orders and $90 for private consumers.  More information is available on Wag’N’s website at

Since the fall of 2009, Wag’N has been working diligently with McCulloch Medical to raise pet safety awareness and pet oxygen mask awareness during the National Fire Safety awareness season. “Too many animals get injured and die every year due to preventable fire related emergencies. Incident mitigation combined with pet oxygen mask kits can help save countless pet lives” De Pablo argues. 

About Wag’N Enterprises
Founded in 2007, Wag’N Enterprises ( offers pet emergency management solutions to service industries, first responders and pet parents to effectively mitigate, prepare for and respond to emergencies that impact pet health and safety. Executive Director of Pet Emergency Management Division Ines de Pablo holds a Masters Degree in Risk, Crisis & Emergency Management from the prestigious George Washington Universit y i n Was hi ngt on, D. C. , a nd
has more than a decade of extensive field training experience under her belt.  Wag’N Pet Safety Gear is a branded and extensive collection of purposefully designed tools and services giving people and their pets peace of mind in case of an emergency.

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